January 16, 2012

Unveils of new smaller version of Prius by Toyota


Toyota unveiled the Prius c, a new smaller and more affordable version of its popular hybrid, aimed at young, city-dwelling buyers.
The c, which stands for city, is set to go on sale in March and will be smaller, lighter and more nimble than previous versions. The subcompact hatchback also will also be priced under $19,000, more than $4,000 less than the starting price of the current version of the traditional Prius.
Jim Lentz, Toyota's top U.S. sales executive, told reporters at the North American International Auto Show press days in Detroit that the c is a gateway vehicle and a key part of its Prius strategy. It is designed to draw in young buyerswho may have previously thought that a hybrid was out of theirprice range.
Here are the details of the car:
POWER: A 1.5-liter in-line, four-cylinder gasoline engine that produces 73 horsepowerand 82 pound-feet of torque. Meanwhile, a 44-volt nickel-metal hydride battery pack is under the rear passengerseat, near the center of the vehicle. Combined, the engine and battery produce 99 horsepower.
SIZE: The c's is 19.1 inches (48.5 centimeters)shorter than the traditional Prius and 542 pounds (245 kilograms) lighter.
MILEAGE: It's expected toget 53 mpg (22.5 kpl) in the city and 46 mpg on the highway, for a combined rating of 50 mpg (21 kpl), making it one of the world's most fuel-efficient hybrids without a plug, Toyota said.
LOOKS: The c will be available in four trim levels. Its standard features will include automatic climate control, tilt-telescopic steering wheel with audio, climate, information display and Bluetooth controls, along with remote keyless entry with illuminated entry.

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